Brand & Marketing Lead

Pandai Emas is looking for a Brand & Marketing Lead to own our marketing end to end. This is a strategist role: you need equally strong experience across all marketing channels, KOL, virality content, creative, performance ads, SEO, CRM, copywriting, and promotional marketing and able to design and run promotional campaigns end to end.

What You’ll Do

  • Own full-funnel marketing strategy for Pandai Emas (awareness to conversion, retention) and turn business targets into channel-level plans
  • Plan and manage campaigns end to end strategy: spot viral/trend mechanics for the gold category
  • Own and be directly responsible for our social media performance
  • Direct guidance on creative production for promotional materials.
  • Maintain our performance marketing for Meta Ads, Google Ads/SEM, and TikTok Ads: strategy, budget allocation, and performance oversight, to hit CAC/ROAS/ROMI targets
  • Own SEO strategy for Pandai Emas digital properties, and monitor technical/on-page health
  • Design CRM strategy programs 
  • Design and roll out offline/on-ground acquisition programs (in-branch promo, activation, POSM placement) 
  • Identify and manage partnership/co-marketing opportunities, negotiating agreements end to end.
  • Lead, ideate, and run/maintain all Pandai Emas marketing activities end to end

What We’re Looking For

  • 3+ years experience as a marketing lead with end-to-end ownership of social media marketing, performance ads, SEO, CRM, KOL.
  • Strong understanding of paid media strategy (Meta Ads, Google Ads, TikTok Ads) to manage and evaluate team output.
  • Solid understanding of full-funnel marketing and go-to-market (GTM) strategy
  • Experience running offline marketing programs (activation, in-store/in-branch promo)
  • Strong knowledge in reading performance data (CAC, ROAS/ROMI, funnels) and turning it into decisions
  • Experience owning a marketing budget end to end.
  • Experience designing and running big promotional campaigns end to end
  • Experience in high-transaction-volume consumer business or gold industry or ex creative agency is a strong plus.
  • Solid experience in promo or offer development, from mechanics and offer structure to execution.
  • Strong copywriting foundation across social media, ads, and SEO.
  • Must be creative, full of original ideas, ambitious and hungry for growth, obsessed with growing numbers across social media, ads performance, ROI