What You’ll Do

• Own full-funnel marketing strategy for company (awareness to conversion, retention) and turn business targets into channel-level plans
• Plan and manage campaigns end to end strategy: spot viral/trend mechanics for the gold category
• Own and be directly responsible for our social media performance
• Direct guidance on creative production for promotional materials.
• Maintain our performance marketing for Meta Ads, Google Ads/SEM, and TikTok Ads: strategy, budget allocation, and performance oversight, to hit CAC/ROAS/ROMI targets
• Own SEO strategy for company digital properties, and monitor technical/on-page health
• Design CRM strategy programs 
• Design and roll out offline/on-ground acquisition programs (in-branch promo, activation, POSM placement) 
• Identify and manage partnership/co-marketing opportunities, negotiating agreements end to end.
• Lead, ideate, and run/maintain all company marketing activities end to end

What We’re Looking For

• 3+ years experience as a marketing lead with end-to-end ownership of social media marketing, performance ads, SEO, CRM, KOL.
• Strong understanding of paid media strategy (Meta Ads, Google Ads, TikTok Ads) to manage and evaluate team output.
• Solid understanding of full-funnel marketing and go-to-market (GTM) strategy
• Experience running offline marketing programs (activation, in-store/in-branch promo)
• Strong knowledge in reading performance data (CAC, ROAS/ROMI, funnels) and turning it into decisions
• Experience owning a marketing budget end to end.
• Experience designing and running big promotional campaigns end to end
• Experience in high-transaction-volume consumer business or gold industry or ex creative agency is a strong plus.
• Solid experience in promo or offer development, from mechanics and offer structure to execution.
• Strong copywriting foundation across social media, ads, and SEO.
• Must be creative, full of original ideas, ambitious and hungry for growth, obsessed with growing numbers across social media, ads performance, ROI