Job Description :

• Develop and execute comprehensive social media strategies aligned with the company’s business and marketing objectives.
• Develop content pillars, monthly content calendars, and campaigns across Instagram, TikTok, YouTube, X, and LinkedIn.
• Lead and oversee end-to-end content production with the creative team, ensuring consistency in brand voice and visual identity.
• Monitor and analyze social media performance, including reach, engagement, audience growth, and conversion, and translate data into actionable insights.
• Manage community engagement, social listening, and responses to potential social media issues or crises.
• Collaborate with the Performance Marketing team to optimize paid social campaigns and manage KOL/influencer partnerships.
• Mentor and provide guidance to junior team members while supporting effective social media budget management.

Requirements :

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• Minimum 4–5 years of experience in social media marketing or a related role.
• Proven portfolio of successful social media campaigns with measurable results and data-driven outcomes.
• Strong understanding of social media platforms, trends, and algorithms, particularly Instagram and TikTok.
• Excellent copywriting and communication skills in both Bahasa Indonesia and English.
• Strong analytical, creative, and strategic thinking skills, with the ability to translate trends and data into effective content strategies.
• Strong leadership, stakeholder management, and project management skills.
• Basic knowledge of design and video editing tools such as Canva, CapCut, or Adobe Creative Suite is a plus.