About the Role
We’re looking for a hands-on and commercially-minded Growth & Marketing person who can think beyond marketing campaigns and take ownership of customer acquisition, sales, and overall business growth.
You’ll lead the growth strategy across online & offline channels, with a strong focus on driving awareness, traffic, and qualified leads, while working closely with other team members who own the mid-to-bottom funnel.
This is a cross-functional role — you won’t be working alone or executing every part of the funnel yourself. Your role is to connect the dots, align different teams, and make sure we’re optimizing the full customer journey toward business growth.

What You’ll Do

• Own the overall growth, marketing & sales strategy across the full funnel: awareness → traffic → leads → store visits → purchase.
• Take primary ownership of top-to-mid funnel growth, including awareness, customer acquisition, traffic, and qualified lead generation.
• Work closely with the respective PICs for mid-to-bottom funnel activities, ensuring strong alignment between acquisition, conversion, and sales.
• Develop and execute strategies across online & offline channels to attract potential laptop buyers.
• Identify, test, and scale new acquisition channels, campaigns, partnerships, promotions, and growth opportunities.
• Work closely with the sales team to improve the customer journey and conversion.
• Help build Best Byte’s brand positioning, presence, and customer base.
• Monitor performance across the funnel, identify what’s working/not working, and optimize based on data.
• Explore new opportunities to grow the business — this is a build-from-scratch role, not just execution.

Key KPIs

• Qualified leads generated
• Online & offline store traffic / visits
• Lead-to-purchase & visit-to-purchase conversion
• Sales / revenue growth
• Customer acquisition cost & marketing efficiency

What We’re Looking For

• 1–3 years experience in growth marketing, digital marketing, performance marketing, e-commerce, commercial, or similar roles.
• Strong commercial & analytical mindset — you think about customers and revenue, not just impressions or clicks.
• Comfortable working across both online & offline channels.
• Hands-on understanding of acquisition channels such as Meta Ads, Google Ads, marketplaces, social media, partnerships, community, etc.
• Strong ownership, initiative, and problem-solving skills.
• Comfortable working in an early-stage environment where you need to figure things out and build from scratch.
• Experience in retail, e-commerce, electronics/gadgets, or other consumer businesses is a plus.

Who Would Thrive Here?

Someone who enjoys building, experimenting, and figuring things out — someone who can look at the business as a whole, identify where the biggest growth opportunities are, and work with different teams to make them happen.
You don’t need to be an expert in every marketing channel. We need someone who can lead the strategy, connect the funnel, and drive the business forward.