KOL Specialist

Jakarta Full-time Marketing Hybrid
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Responsibilities

– Identify, evaluate, and recruit relevant content creators across TikTok, Instagram, and YouTube.

– Coordinate end-to-end influencer campaigns, including outreach, product seeding, briefing creators, and monitoring content schedules.

– Maintain strong, long-term relationships with influencers, talent managers, and agencies.

– Track campaign results (reach, engagement, conversions) and present basic performance reports to the marketing team.

– Keep up with current social media trends, content formats, and competitor campaigns in fashion, lifestyle, and luxury retail.

Requirement

– Bachelor’s degree in Marketing, Communications, Business, or a related field.

– 0–1 year of experience in social media, PR, or influencer marketing

– Fresh Graduate are welcome to apply

– Passionate about social media platforms (TikTok, Instagram, YouTube) and digital trends.

– Good communication, negotiation, and interpersonal skills.

– Basic proficiency in spreadsheet tools (Google Sheets / Excel) for tracking campaigns.

– Interest in fashion, lifestyle, or gold/jewelry retail is a plus.”

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KOL Specialist

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