KOL Specialist
Responsibilities
– Identify, evaluate, and recruit relevant content creators across TikTok, Instagram, and YouTube.
– Coordinate end-to-end influencer campaigns, including outreach, product seeding, briefing creators, and monitoring content schedules.
– Maintain strong, long-term relationships with influencers, talent managers, and agencies.
– Track campaign results (reach, engagement, conversions) and present basic performance reports to the marketing team.
– Keep up with current social media trends, content formats, and competitor campaigns in fashion, lifestyle, and luxury retail.
Requirement
– Bachelor’s degree in Marketing, Communications, Business, or a related field.
– 0–1 year of experience in social media, PR, or influencer marketing
– Fresh Graduate are welcome to apply
– Passionate about social media platforms (TikTok, Instagram, YouTube) and digital trends.
– Good communication, negotiation, and interpersonal skills.
– Basic proficiency in spreadsheet tools (Google Sheets / Excel) for tracking campaigns.
– Interest in fashion, lifestyle, or gold/jewelry retail is a plus.”
